From the website:
This site would not exist if it were not for my son who loved reading, but had learned to hate math. Even as he was at a part time school for accelerated learning and could go at his own pace to suit an early reading and language ability, math became more and more an area of anxiety and dread. At the beginning of his 3rd grade year, we left the traditional school environment and decided to homeschool full time to find another way to learn, before the negative attitudes toward learning became permanent.